With a four out of five rating on travel platform TripAdvisor and 130 reviews, The CentrePoint in Chennai, India, looks like a promising budget hotel. But a red banner on its listing will give prospective customers pause.

It is one of about 350 businesses slapped with a penalty badge, the most severe penalty TripAdvisor metes out to fraudulent businesses listed on its website. This is one way it is fighting back against businesses that use fake reviews to boost their ratings.

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