Attracted by how mouth-watering a chicken BLT sandwich looked in its Subway advertisement, Stomper Kenneth decided to try it himself.
However, he was disappointed when he received his order and felt that the actual product paled in comparison to its advertisement.
Kenneth had purchased the bacon, lettuce and tomato (BLT) sub as part of a meal at Subway’s Zhongshan Mall outlet last Thursday (Oct 3), at around 8.45pm.
He said: “Subway, where is my BLT?
“It looked so good in the poster’s picture, but I only got two miserable and thin chicken bacon strips that I could hardly find in my sub.
“I took two bites and couldn’t even taste the meat.
“I asked the staff about the possibility of being given the wrong sandwich, but they said it was the correct one.”
(Stomper Kenneth noted how there were only two strips of chicken bacon in his BLT sub)
In response to a Stomp query, a spokesman for Subway Singapore said that all its subs are handcrafted, which may therefore result in a disparity from the restaurant chain’s promotional materials.
The spokesman told Stomp in a statement: “Subway Singapore understands that one of our customers had a disappointing experience at our Zhongshan Mall restaurant. We learned from his feedback that the Chicken BLT sub he ordered did not match the appearance on the advertisement.
“The images used for our promotional material are meant for illustration purposes and as all subs are handcrafted, the resulting appearance of the sub may differ from the promotional material.
“However, we would like to assure all our customers that all our subs are made according to a standardised recipe worldwide.”
The spokesman also ensured that all customer feedback is communicated to Subway’s sandwich artists “to further improve our preparation processes”.